What is sponsorship?
- Sponsorship: An exchange where a company offers your group money or practical support in return for an agreed benefit (e.g. PR, free tickets, access to the sport, advertising space, etc.)
- Additional ways of fundraising: Raising funds for a particular cause or group with limited to no returned benefits (e.g. organising events, selling raffle tickets, holding sponsored activities, asking for donations).
Sponsorship is an option for any group regardless of its size, capacity, or expertise. Unlike many other forms of fundraising, it can offer your group a more sustainable income.
Download the how-to guide below and by following 7 simple steps, you can increase your chances of gaining sponsorship.
