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The right marketing strategy can be a crucial part of your organisation's success. How well you engage with people, especially online will influence how your group is received and how widely known it is.

Marketing and good communication can help your group with fundraising, attracting new members and volunteers as well as increasing awareness of your organisation and its mission.

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 Offers and discounts



As a Sported member, you've access to a range of offers and discounts. Check out these useful member benefits which can help with your organisation's marketing.

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 Online and social media

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With all of us spending more time online, charities are using their digital presence to gain a greater reach. Done right, it's an essential investment.

Social media can be a powerful tool for reaching new members and growing the participants in your group. Take a look at the tips and advice on these videos and resources.


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 More on marketing

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Your marketing strategy will develop over time, with different strands to growing your reach. Being more visible by generating publicity will help you attract new users, and backers. Use our resources to learn how to work with print and online media. We've handy tips for interviews with local press, as well as some useful links and guides.

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Further resources around the web

Digital marketing

We know that not being able to reach people and being hidden in plain sight is a massive frustration for many people, clubs and organisations across sport and physical activity. Having worked so hard to offer engaging sessions and experiences, the public just don’t seem to know where to find your club, session or activity. Our mission is to help you, our community, go beyond that point of frustration and to become connected with the people you can best help.

Charity Comms aims to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice.


Crowdfunder Knowledge Hub is a great place to find advice and guidance to help you make your project a success no matter what stage you’re at. So whether you’re just getting started, midway through, or looking for a final push, we’ve got you covered!

Canva is a free to use online graphic design tool which aims to empower the world to design. Launched in 2013, Canva is an online design and visual communication platform with a mission to empower everyone in the world to design anything and publish anywhere.

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Google Ad Grants allow charities a free chance to compete for valuable ad space on Google – Charity Digital have this guide to how you can start benefiting.


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