22 Dec 2022

What is the #OpenGoal framework?

In April 2022 the Coalition launched its #OpenGoal campaign and framework to showcase the contribution of sport to building a fairer, more equitable and sustainable future.

#OpenGoal is a shared advocacy framework which members of the Coalition have co-designed in order to showcase their collective impact against a series of specific health and societal outcomes. These include:

  • Improved health and wellbeing – in two leading sport for development organisations, participants on StreetGames’ Doorstep Sport programme with greatest increase in wellbeing saw 11% of participants with high wellbeing at the start of the project increase to 74% at follow-up. The impact of Dame Kelly Holmes Trust sport-based mentoring programme saw an overall increase of 7.5% in mental wellbeing across all programmes.
  • Closing the gap in education and development – Youth Sport Trust’s National PE, School Sport and Physical Activity Survey found 87% of schools considered that sport makes a positive contribution to achievement, and 65% to attainment.
  • Increased employability and skills – 59% of 8,500 participants across seven sport for development initiatives   progressed into education, training or employment opportunities over a 12-month period.
  • Reduced crime and anti-social behaviour – numerous sport-based early intervention initiatives consistently report more than 70% of participants have reduced offending and anti-social behaviour. The average re-offending rate in the five initiatives for 18 to 21-year-olds focused on in the Sporting Chance Review of Sport in Youth and Adult Prisons was 11.6% which is significantly lower than the national average of 26%.
  • Stronger communities and social cohesion – 62.3% of participants either ‘agree’ or ‘strongly agree’ that they feel like they belong to their neighbourhood. This is 3.4% higher than the national average of 58.9% (based on 555 responses from the Coalition’s Collective Survey Tool).

#OpenGoal will also focus on cross-sector themes including levelling up communities, tackling inequalities and the contribution of sport for development to climate action.

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Find out more from the Sport for Development Coalition.